Preference Perception of Viewers of Television Towards Selected Durable Goods A Case Study of Allahabad City

Abstract

Television is often called the king of mass media, as most people spend more newlinetime on it than any other medium. It plays a significant role in influencing and newlineshaping the Preference and Perceptions of its viewers. It not only persuades, informs newlinebut also can change the potential user in the end-users. It is considered a primary newlinecommon source of socialization that produced images and messages quotfrom the newlinemainstream of a common symbolic environment.quot (Gerbner et al., 1986, p.18)1. newline