Effectiveness of advertising appeals a study on the perception of youth in the city of Mumbai

dc.contributor.guide	Shetty, Vijetha S
dc.coverage.spatial
dc.creator.researcher	Naik, Manisha Bhushan
dc.date.accessioned	2023-12-21T11:25:13Z
dc.date.available	2023-12-21T11:25:13Z
dc.date.awarded	2022
dc.date.completed	2022
dc.date.registered	2014
dc.description.abstract	newline
dc.description.note	Knowledge Resource Centre, Kalina
dc.format.accompanyingmaterial	DVD
dc.format.dimensions
dc.format.extent	vii, 256p
dc.identifier.uri	http://hdl.handle.net/10603/532149
dc.language	English
dc.publisher.institution	Business Policy and Administration K P B Hinduja College of Commerce
dc.publisher.place	Mumbai
dc.publisher.university	University of Mumbai
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Advertising appeals
dc.subject.keyword	Advertising industry
dc.subject.keyword	Business
dc.subject.keyword	Economics and Business
dc.subject.keyword	Social Sciences
dc.title	Effectiveness of advertising appeals a study on the perception of youth in the city of Mumbai
dc.title.alternative
dc.type.degree	Ph.D.