A Study of the Impact of Advertising Appeals in Advertising Product Categories and Consumer Behavior With special reference to selected durable and  nondurable goods and services

dc.contributor.guide	Noor Afza
dc.coverage.spatial
dc.creator.researcher	Rajeswari S. P
dc.date.accessioned	2020-09-25T09:01:05Z
dc.date.available	2020-09-25T09:01:05Z
dc.date.awarded	25-2-2020
dc.date.completed	2020
dc.date.registered	6-8-2011
dc.description.abstract	newline
dc.description.note
dc.format.accompanyingmaterial	None
dc.format.dimensions
dc.format.extent
dc.identifier.uri	http://hdl.handle.net/10603/300947
dc.language	English
dc.publisher.institution	Department of Studies and Research in Business Administration
dc.publisher.place	Tumakuru
dc.publisher.university	Tumkur University
dc.relation	APA
dc.rights	university
dc.source.university	University
dc.subject.keyword	Economics and Business
dc.subject.keyword	Management
dc.subject.keyword	Social Sciences
dc.title	A Study of the Impact of Advertising Appeals in Advertising Product Categories and Consumer Behavior With special reference to selected durable and nondurable goods and services
dc.title.alternative
dc.type.degree	Ph.D.