Brand loyalty and purchase decisions  In FMCG sector an analysis

dc.contributor.guide
dc.coverage.spatial
dc.creator.researcher	Prasasthan, M K
dc.date.accessioned	2023-04-19T07:25:14Z
dc.date.available	2023-04-19T07:25:14Z
dc.date.awarded	2020
dc.date.completed	2018
dc.date.registered
dc.description.abstract	newline
dc.description.note
dc.format.accompanyingmaterial	DVD
dc.format.dimensions
dc.format.extent
dc.identifier.uri	http://hdl.handle.net/10603/477004
dc.language	English
dc.publisher.institution	Department of Commerce
dc.publisher.place	Thiruvananthapuram
dc.publisher.university	University of Kerala
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Brand Loyalty And Indian Fmcg Sector
dc.subject.keyword	Effect Of Brand Loyalty On Purchase Decisions
dc.subject.keyword	FMCG Industry in India
dc.title	Brand loyalty and purchase decisions In FMCG sector an analysis
dc.title.alternative
dc.type.degree	Ph.D.