Study of advergaming as a tool to build emotional customer loyalty and its implication on marketing returns

dc.contributor.guide	Mishra, Pratika
dc.coverage.spatial	Management
dc.creator.researcher	Dham, Swati Oberoi
dc.date.accessioned	2017-10-18T10:49:00Z
dc.date.available	2017-10-18T10:49:00Z
dc.date.awarded	n.d.
dc.date.completed	2016
dc.date.registered	n.d.
dc.description.abstract	Abstract available
dc.description.note	Reference p.171-189
dc.format.accompanyingmaterial	None
dc.format.dimensions	-
dc.format.extent	189p.
dc.identifier.uri	http://hdl.handle.net/10603/176014
dc.language	English
dc.publisher.institution	School of Management Studies
dc.publisher.place	Gurgaon
dc.publisher.university	Ansal University
dc.relation	-
dc.rights	university
dc.source.inflibnet	INFLIBNET
dc.subject.keyword	Advergaming
dc.subject.keyword	Build
dc.subject.keyword	Customer
dc.subject.keyword	Study
dc.title	Study of advergaming as a tool to build emotional customer loyalty and its implication on marketing returns
dc.title.alternative	-
dc.type.degree	Ph.D.