Brand equity analysis on FMCG market an empirical study in Madurai District

dc.contributor.guide	Premkumar M
dc.coverage.spatial
dc.creator.researcher	Sahana K
dc.date.accessioned	2020-10-28T08:45:54Z
dc.date.available	2020-10-28T08:45:54Z
dc.date.awarded
dc.date.completed	2017
dc.date.registered
dc.description.abstract	newline
dc.description.note	Brand equity analysis on FMCG market, empirical study in Madurai District
dc.format.accompanyingmaterial	DVD
dc.format.dimensions
dc.format.extent	296
dc.identifier.uri	http://hdl.handle.net/10603/304576
dc.language	English
dc.publisher.institution	Department of Business Administration
dc.publisher.place	Madurai
dc.publisher.university	Madurai Kamraj University
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Economics and Business
dc.subject.keyword	Management
dc.subject.keyword	Social Sciences
dc.title	Brand equity analysis on FMCG market an empirical study in Madurai District
dc.title.alternative
dc.type.degree	Ph.D.