The role of brand equity on prescription behaviour of doctors a comparative study of global and local brands

dc.contributor.guide	Srivastava R K
dc.coverage.spatial	Pharmacology
dc.creator.researcher	Bodkhe Jitendra G
dc.date.accessioned	2020-02-24T09:20:56Z
dc.date.available	2020-02-24T09:20:56Z
dc.date.awarded	31.07.2019
dc.date.completed	2019
dc.date.registered	2013
dc.description.abstract	Abstract available newline
dc.description.note	Summary and Conclusion p.163-167 and Bibliography p.175-192
dc.format.accompanyingmaterial	DVD
dc.format.dimensions
dc.format.extent	141p.
dc.identifier.uri	http://hdl.handle.net/10603/278022
dc.language	English
dc.publisher.institution	Department of Pharmacology
dc.publisher.place	Mumbai
dc.publisher.university	MGM Institute of Health Sciences
dc.relation	53
dc.rights	university
dc.source.university	University
dc.subject.keyword	brand equity
dc.subject.keyword	Clinical Pre Clinical and Health,Clinical Medicine,Medicine General and Internal
dc.subject.keyword	global and local brands
dc.subject.keyword	prescription behaviour
dc.title	The role of brand equity on prescription behaviour of doctors a comparative study of global and local brands
dc.title.alternative
dc.type.degree	Ph.D.