Endorsements on Social Media Investigating the Differential Effect of Source Type on Consumers Purchase Intentions

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80_recommendation.pdf (4.06 MB)

abstract.pdf (1.84 MB)

ch_1_introduction.pdf (1.77 MB)

ch_2_literature review.pdf (10.77 MB)

ch_3_research gaps.pdf (444.4 KB)

Abstract

newline

URI

http://hdl.handle.net/10603/575913

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Faculty of Management