A Study of Electronic Word of Mouth eWOM on Brand Positioning and Customer s Online Purchases of Electronic Products

dc.contributor.guide	Singh, Vinitendra Pratap
dc.coverage.spatial
dc.creator.researcher	Singh, Gunjan
dc.date.accessioned	2026-01-20T10:13:15Z
dc.date.available	2026-01-20T10:13:15Z
dc.date.awarded	2023
dc.date.completed	2022
dc.date.registered
dc.description.abstract	newline
dc.description.note
dc.format.accompanyingmaterial	DVD
dc.format.dimensions
dc.format.extent
dc.identifier.researcherid
dc.identifier.uri	http://hdl.handle.net/10603/688703
dc.language	English
dc.publisher.institution	School of Management Studies
dc.publisher.place	Lucknow
dc.publisher.university	Babu Banarasi Das University
dc.relation
dc.rights	self
dc.source.university	University
dc.subject.keyword	Economics and Business
dc.subject.keyword	Management
dc.subject.keyword	Social Sciences
dc.title	A Study of Electronic Word of Mouth eWOM on Brand Positioning and Customer s Online Purchases of Electronic Products
dc.title.alternative
dc.type.degree	Ph.D.