Designing promotional strategies for effective marketing in a competitive environment a case study of clariant India limited

dc.contributor.guide	Bose, Tapas Kumar
dc.coverage.spatial	Commerce
dc.creator.researcher	Dawn, Suman Kumar
dc.date.accessioned	2015-12-18T12:10:29Z
dc.date.available	2015-12-18T12:10:29Z
dc.date.awarded	n.d.
dc.date.completed	2008
dc.date.registered	n.d.
dc.description.abstract	Abstract not available newline newline
dc.description.note	Bibliography p. 292-307
dc.format.accompanyingmaterial	None
dc.format.dimensions	-
dc.format.extent	ix, 307p.
dc.identifier.uri	http://hdl.handle.net/10603/63273
dc.language	English
dc.publisher.institution	Department of Commerce
dc.publisher.place	Bardhaman
dc.publisher.university	The University of Burdwan
dc.relation	No. of references 172
dc.rights	university
dc.source.university	University
dc.subject.keyword	Origin, History, Chemical Industry, Global Scenario, Total Quality Management, Social Responsibility, Product Profile, Financial Profile
dc.title	Designing promotional strategies for effective marketing in a competitive environment a case study of clariant India limited
dc.title.alternative	-
dc.type.degree	Ph.D.