Critical evaluation of relationship between media context and type of ad relating to new and existing personal care products of FMCG sector in INDIA

dc.contributor.guide	Balyan, R K
dc.coverage.spatial	Management
dc.creator.researcher	Shah, Priyanka
dc.date.accessioned	2016-06-14T08:40:21Z
dc.date.available	2016-06-14T08:40:21Z
dc.date.awarded	n.d.
dc.date.completed	2015
dc.date.registered	2011
dc.description.abstract	Available abstract
dc.description.note	References p. 168-186 and annurex p. 187-207
dc.format.accompanyingmaterial	None
dc.format.dimensions	-
dc.format.extent	207 p.
dc.identifier.uri	http://hdl.handle.net/10603/97042
dc.language	English
dc.publisher.institution	Department of Management
dc.publisher.place	Gandhinagar
dc.publisher.university	Kadi Sarva Vishwavidyalaya
dc.relation	-
dc.rights	university
dc.source.inflibnet	INFLIBNET
dc.subject.keyword	Critical evaluation
dc.subject.keyword	FMCG
dc.subject.keyword	INDIA
dc.title	Critical evaluation of relationship between media context and type of ad relating to new and existing personal care products of FMCG sector in INDIA
dc.title.alternative	-
dc.type.degree	Ph.D.