Media and Mass Movements Role of Print Media Case Study of Mass Protest Movements about POSCO NIYAMGIRI and UTKAL ALUMINA

Abstract

It is said that the history of human civilization is the history of mass protest movement. There are many types of movements, in which the mass resistance movement has a special place. These agitating structures, which have taken collective political action for a long time, serve as informal threads between civil society and the political system. Although most mass protest movement work against government policy or conduct, spontaneous or unorganized resistance or action is not considered a mass protest movement. It requires a clear leadership and a decision-making framework. It is also necessary for the participants in the movement to have a common motive and ideology. newline newlineThe interrelationship between Mass Protest Movement and Mass communication is investigated. Early in the development of Sociology as a discipline, Mass protest movement and Social Change were treated as separate fields of study. However, the two are intimately interconnected. Periods of social change precipitate mass protest movement; mass protest movement attempt to initiate change in society or some aspect of it. And this is possible only if individuals similarly afflicted in a society are able to successfully communicate that what is is unjust and in need of revision. The development of mass communication system assumes tremendous significance in this respect both due to its ability to affect social change and mass protest movement because it can reach a vast audience as well as control the messages that are emitted through its medium. Through contemporary developments, the interrelationship between these phenomena is explicated. (Das, 1981)