Consumers Response to Case Related Marketing Mediating Role and Moderating Influence of Perceived Case Brand Fit and Cause Involvement on Purchase  Intention

dc.contributor.guide	Vinod Kumar Singh
dc.coverage.spatial
dc.creator.researcher	Aggarwal Vivek
dc.date.accessioned	2021-09-14T05:56:00Z
dc.date.available	2021-09-14T05:56:00Z
dc.date.awarded	2019
dc.date.completed	2019
dc.date.registered
dc.description.abstract	newline
dc.description.note
dc.format.accompanyingmaterial	DVD
dc.format.dimensions
dc.format.extent	129
dc.identifier.uri	http://hdl.handle.net/10603/340349
dc.language	English
dc.publisher.institution	Department of Management Studies
dc.publisher.place	Haridwar
dc.publisher.university	Gurukul Kangri Vishwavidyalaya
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Economics and Business
dc.subject.keyword	Management
dc.subject.keyword	Social Sciences
dc.title	Consumers Response to Case Related Marketing Mediating Role and Moderating Influence of Perceived Case Brand Fit and Cause Involvement on Purchase Intention
dc.title.alternative
dc.type.degree	Ph.D.