Evaluative case study on TAM vis a vis a MAP in determining the viewership of TV channels

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dc.contributor.guideKalia, Arvinden_US
dc.coverage.spatialJournalism and Mass Communicationen_US
dc.creator.researcherSaxena, Aasthaen_US
dc.date.accessioned2015-09-10T07:04:16Z
dc.date.available2015-09-10T07:04:16Z
dc.date.awarded13/04/2015en_US
dc.date.completed13/04/2015en_US
dc.date.issued2015-09-10
dc.date.registered21/08/2012en_US
dc.description.abstractnewlineen_US
dc.description.noteReferences p. 251-262, Appendix p. 263-274en_US
dc.format.accompanyingmaterialCDen_US
dc.format.dimensionsen_US
dc.format.extentxi, 274p.en_US
dc.identifier.urihttp://hdl.handle.net/10603/49284
dc.languageEnglishen_US
dc.publisher.institutionDepartment of Journalism and Mass Communicationen_US
dc.publisher.placeJaipuren_US
dc.publisher.universityThe IIS Universityen_US
dc.relationen_US
dc.rightsuniversityen_US
dc.source.universityUniversityen_US
dc.subject.keywordTV Channels, MAP, TAM, Viewershipen_US
dc.titleEvaluative case study on TAM vis a vis a MAP in determining the viewership of TV channelsen_US
dc.title.alternativeen_US
dc.type.degreePh.D.en_US

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