THE STUDY OF THE DIFFERENTIATORS IN THE GROWTH OF SELECT MANUFACTURING COMPANAIES IN PUNE SECTOR

Abstract

The research analyzed the Role of Differentiators in the Strategic Processes adopted by SMEs to generate competitive advantage leading to enhanced profitability in ever changing market place. The research included understanding of Strategic Process as to how it gets defined, practiced and implemented, in Indian SME companies, to withstand the global competition and analyzed the relationship between usage of Differentiators and resultant enhanced Profitability . newline newline