Integrating the Various Effects of Advertising on Consumer Adoption Process

dc.contributor.guide	Sharma, Rishi Raj
dc.coverage.spatial	Social Sciences
dc.creator.researcher	Arora, Shikha
dc.date.accessioned	2022-03-28T09:05:56Z
dc.date.available	2022-03-28T09:05:56Z
dc.date.awarded	2021
dc.date.completed	2019
dc.date.registered	2012
dc.description.abstract	newline no
dc.description.note	Summary:184-207; References:208-243
dc.format.accompanyingmaterial	CD
dc.format.dimensions	28cm.
dc.format.extent	243+v.p.
dc.identifier.uri	http://hdl.handle.net/10603/370405
dc.language	English
dc.publisher.institution	University Business School
dc.publisher.place	Amritsar
dc.publisher.university	Guru Nanak Dev University
dc.relation	Available
dc.rights	university
dc.source.university	University
dc.subject.keyword	Social Sciences
dc.subject.keyword	Economics and Business
dc.subject.keyword	Business
dc.title	Integrating the Various Effects of Advertising on Consumer Adoption Process
dc.title.alternative	A Perceptual Study
dc.type.degree	Ph.D.