Study of Brand loyalty and Brand switching behaviour of consumers in electronic products with special reference to NCR

dc.contributor.guide	Masood, Rana Zehra.
dc.coverage.spatial	195p.p.
dc.creator.researcher	Mohd Amanullah
dc.date.accessioned	2022-02-25T05:12:10Z
dc.date.available	2022-02-25T05:12:10Z
dc.date.awarded
dc.date.completed	2020
dc.date.registered
dc.description.abstract	newline
dc.description.note
dc.format.accompanyingmaterial	DVD
dc.format.dimensions
dc.format.extent	195p.p.
dc.identifier.uri	http://hdl.handle.net/10603/364926
dc.language	English
dc.publisher.institution	Department of Commerce
dc.publisher.place	Aligarh
dc.publisher.university	Aligarh Muslim University
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Economics and Business
dc.subject.keyword	Management
dc.subject.keyword	Social Sciences
dc.title	Study of Brand loyalty and Brand switching behaviour of consumers in electronic products with special reference to NCR
dc.title.alternative
dc.type.degree	Ph.D.