Impact of subliminal advertisement on consumer buying behaviour in fmcg sector in selected cities of rajasthan

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dc.contributor.guideSharma, Anukrati
dc.coverage.spatialBusiness administration
dc.creator.researcherAnita
dc.date.accessioned2025-05-09T06:12:12Z
dc.date.available2025-05-09T06:12:12Z
dc.date.awarded2023
dc.date.completed2023
dc.date.registered2019
dc.description.noteSummary p. 197-209, References p. 210-218, Appendix p.
dc.format.accompanyingmaterialNone
dc.format.dimensions218
dc.format.extentXVIII, 218 pages
dc.identifier.researcherid0009-0004-2436-958X
dc.identifier.urihttp://hdl.handle.net/10603/636920
dc.languageEnglish
dc.publisher.institutionDepartment of Commerce and Management
dc.publisher.placeKota
dc.publisher.universityUniversity of Kota
dc.relationSummary p. 197-209, References p. 210-218
dc.rightsuniversity
dc.source.universityUniversity
dc.subject.keywordBusiness, fmcg sector
dc.subject.keywordEconomics and Business
dc.subject.keywordSocial Sciences
dc.titleImpact of subliminal advertisement on consumer buying behaviour in fmcg sector in selected cities of rajasthan
dc.title.alternative
dc.type.degreePh.D.

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