Consumer disposition behaviour an empirical investigation in electrical and electronic equipment EEE industry

Abstract

The present research examines the factors impacting product disposition of Electrical and Electronic Equipment (EEE). Through a quantitative study utilising questionnaires, a conceptual model including extrinsic religiosity, intrinsic religiosity, self-identity, and green promotions as independent variables and the three disposition decisions, namely, keeping the product, temporary disposition, and permanent disposition as dependent variables is tested. Additionally, the moderating role of demographics, i.e., age, gender, and consumer income as well as product category (luxury and non-luxury EEE) is also examined. The findings reveal that extrinsic religiosity has a positive impact on temporary disposition. Intrinsic religiosity and self-identity have a positive impact on keeping and temporary disposition, while negative impact on permanent disposition. Further, green promotions have a positive impact on keeping and temporary disposition. Age, gender, consumer income, and product category significantly moderate these relationships. newline