Evaluation of sales promotion strategies in fast moving consumer goods  a special reference to Mysore city

dc.contributor.guide	Nagaraju, B.
dc.coverage.spatial
dc.creator.researcher	Girish Kumar, M.
dc.date.accessioned	2018-09-18T06:05:42Z
dc.date.available	2018-09-18T06:05:42Z
dc.date.awarded
dc.date.completed	2016
dc.date.registered
dc.description.abstract	newline
dc.description.note
dc.format.accompanyingmaterial	None
dc.format.dimensions
dc.format.extent
dc.identifier.uri	http://hdl.handle.net/10603/215490
dc.language	English
dc.publisher.institution	Department of Studies in Commerce
dc.publisher.place	Mysore
dc.publisher.university	University of Mysore
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Fast Moving Consumer Goods (FMCG)
dc.subject.keyword	Sales Promotion
dc.subject.keyword	Sales Promotion Strategies
dc.title	Evaluation of sales promotion strategies in fast moving consumer goods a special reference to Mysore city
dc.title.alternative
dc.type.degree	Ph.D.