Impact of television advertisements on moral and Social behaviour of urban youth   a prospective And retrospective approach

Impact of television advertisements on moral and Social behaviour of urban youth a prospective And retrospective approach

dc.contributor.guide	P. Narayana Reddy
dc.coverage.spatial
dc.creator.researcher	Shubha. A
dc.date.accessioned	2020-02-18T05:32:15Z
dc.date.available	2020-02-18T05:32:15Z
dc.date.awarded	2017
dc.date.completed	2017
dc.date.registered	2014
dc.description.abstract	This study is aimed to examine the impact of television advertisements on newlineMoral and Social Behaviour of urban youth of Bengaluru. The study focuses on newlineProspective and Retrospective approach. More specifically, the study sought to newlineachieve the following objectives; to investigate the effects of television advertising on newlinevalue system of youth, to find out the influence of television advertisements in newlinepromoting materialism, to study the impact of television advertisements in involving newlineyouth in sexual pre-occupation, to understand ethics in television advertising and to newlinestudy the cultural impact of television advertisements on youth. Respondents for the newlinestudy comprised of viewers between the age group of 15 to 29 years. The sample newlinepopulation in this study was 352 youth in their productive ages (15-29years). newline
dc.description.note
dc.format.accompanyingmaterial	None
dc.format.dimensions
dc.format.extent	212
dc.identifier.uri	http://hdl.handle.net/10603/277524
dc.language	English
dc.publisher.institution	School of Commerce
dc.publisher.place	Bengaluru
dc.publisher.university	Reva University
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Social Sciences,Commerce, Business, Advertisements
dc.title	Impact of television advertisements on moral and Social behaviour of urban youth a prospective And retrospective approach
dc.title.alternative
dc.type.degree	Ph.D.