Recent Marketing Strategies of Comercial Banks in Kerala Its Impact and Implications

dc.contributor.guide	Sonny, V A
dc.coverage.spatial	Commerce
dc.creator.researcher	Visalakshi, C A
dc.date.accessioned	2018-03-06T05:23:10Z
dc.date.available	2018-03-06T05:23:10Z
dc.date.awarded	05/11/2016
dc.date.completed	19/10/2015
dc.date.registered	23/06/010
dc.description.abstract	newline
dc.description.note	Bibliography p. 421-431 Appendices 432-456
dc.format.accompanyingmaterial	None
dc.format.dimensions
dc.format.extent	Xxxi,456p.
dc.identifier.uri	http://hdl.handle.net/10603/194528
dc.language	English
dc.publisher.institution	Bharata Mata College
dc.publisher.place	Kottayam
dc.publisher.university	Mahatma Gandhi University
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Commercial banks
dc.subject.keyword	Customer
dc.subject.keyword	Kerala
dc.subject.keyword	Marketing
dc.subject.keyword	Marketing mix
dc.subject.keyword	NRI
dc.title	Recent Marketing Strategies of Comercial Banks in Kerala Its Impact and Implications
dc.title.alternative
dc.type.degree	Ph.D.