Study of Urban Child s Influence on Family Purchase Decisions in Pune

dc.contributor.guide	Sonwaney Vandana
dc.coverage.spatial
dc.creator.researcher	Sharma Adya
dc.date.accessioned	2016-10-17T04:29:02Z
dc.date.available	2016-10-17T04:29:02Z
dc.date.awarded	21/09/2015
dc.date.completed	10/07/2012
dc.date.registered	17/06/2011
dc.description.abstract	newlineChildren were not an important market segment for a long time. The interest of the marketers newlinewas restricted in knowing and understanding how children learnt consumer skills, acquired newlinemarket knowledge and become consumers when newlinethey grow up. This led to the development of newlineConsumer Socialization or the process by which children acquire skills and knowledge to newlinebecome consumers.
dc.description.note
dc.format.accompanyingmaterial	DVD
dc.format.dimensions
dc.format.extent
dc.identifier.uri	http://hdl.handle.net/10603/113363
dc.language	English
dc.publisher.institution	Faculty of Management
dc.publisher.place	Pune
dc.publisher.university	Symbiosis International University
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	family purchase decisions
dc.subject.keyword	reverse socialization
dc.title	Study of Urban Child s Influence on Family Purchase Decisions in Pune
dc.title.alternative
dc.type.degree	Ph.D.