A Study of Mutual Fund Investment Selection Criteria of Individual Investors

Abstract

The present study explored the basic concepts of research subjects along with the historical development in the mutual fund industry with focus on Indian Consumers. Important definitions of related concepts and variables were explored and discussed in this study. The research study focused to analyse the most important factors for mutual fund investments decision for individual investors. The study is based on the opinion of individuals from Indore districts. The study will assist in making a best model so that a individual investor can invest easily in best portfolio according to the independent factors and contributing factors. Data was collected from 427 individual respondents. Data collection instrument was tested and validated before starting the data collection. There were few sources of information that were responsible for transformation of knowledge among individuals and market, which found to be less effective and recorded with low importance, Such as Advertising was found to be less important as source of information. One strong reason that supports this finding may be the objectives of the current study. The advertising may be suitable for creating general messaging among market. Any specific mutual fund scheme information should focus other than adverting medium .Based on the findings of the study which was based on the literature study, expert opinion and analysis of the primary data collected specially for this study, researchers has proposed suggestions. newline