Adopting social media in the integrated marketing communication process by automotive lubricant companies in India

dc.contributor.guide	Pandey, Krishan K.
dc.coverage.spatial	Oil and Gas
dc.creator.researcher	Tomar, Meenakshi
dc.date.accessioned	2017-03-08T12:33:34Z
dc.date.available	2017-03-08T12:33:34Z
dc.date.awarded	n.d.
dc.date.completed	2015
dc.date.registered	n.d.
dc.description.abstract	None
dc.description.note	Appendix given
dc.format.accompanyingmaterial	None
dc.format.dimensions	-
dc.format.extent	n.d.
dc.identifier.uri	http://hdl.handle.net/10603/139751
dc.language	English
dc.publisher.institution	College of Management and Economic Studies
dc.publisher.place	Dehradun
dc.publisher.university	University of Petroleum and Energy Studies (UPES)
dc.relation	-
dc.rights	university
dc.source.inflibnet	INFLIBNET
dc.subject.keyword	Communication
dc.subject.keyword	India
dc.subject.keyword	Marketing
dc.subject.keyword	Social media
dc.title	Adopting social media in the integrated marketing communication process by automotive lubricant companies in India
dc.title.alternative	-
dc.type.degree	Ph.D.