Study on retail marketing of Apparels in tamilnadu

Abstract

newlineThe Indian retail market is going through a revolution Increasing urban newlinedemographics rapid development of shopping malls emerging breed of brand newlineconscious consumers and various influences from the western world are newlinechanging the face of the Indian retail industry Investment in the retail sector is newlineestimated at US400 500 million in 2006 and its estimated to grow to US4 newlinebillion by the end of 2010 The increased spending on clothing may be driven newlineby the new comfort level with the use of credit cards About 45 per cent of the newlinecredit card spending is contributed by shopping for clothing In comparison newlineinternationally only 28 per cent respondents went shopping for entertainment newlinewhile 26 per cent did not In every way the Indian consumer is ready for new newlineretail formats new brands and new price points newline newline newline