Role of corporate social responsibility in enhancing brand equity a Kolkata based study of selected FMCG brands

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dc.contributor.guideDasgupta, Rajib
dc.coverage.spatial
dc.creator.researcherBanerjee, Anulekha
dc.date.accessioned2019-05-23T11:57:43Z
dc.date.available2019-05-23T11:57:43Z
dc.date.awarded
dc.date.completed2017
dc.date.registered
dc.description.abstractAbstract available
dc.description.note
dc.description.provenanceMade available in DSpace on 2019-05-23T11:57:43Z (GMT). No. of bitstreams: 13 01_title page.pdf: 52478 bytes, checksum: f9bafad671d3d6ff8e475e8bd1270cff (MD5) 02_abstract.pdf: 216812 bytes, checksum: dec17b7c319d75381f46c56aafec0b49 (MD5) 03_acknowledgement.pdf: 492725 bytes, checksum: b3eeb858bf9ce9dde2ff20f1a26f5b25 (MD5) 04_content.pdf: 312799 bytes, checksum: fd67aaea36fdbc1573d993746898a14c (MD5) 05_list of acronyms.pdf: 25615 bytes, checksum: d959c33209836f773d949603686a4dd1 (MD5) 06_chapter 1.pdf: 164909 bytes, checksum: 637638ad83c054ee3e779dde1a6d8614 (MD5) 07_chapter 2.pdf: 659481 bytes, checksum: eee50fcfd4bb829ee0fd62abad75a298 (MD5) 08_chapter 3.pdf: 169441 bytes, checksum: ce4e61a0250c90710f6c71412ef8c84d (MD5) 09_chapter 4.pdf: 209027 bytes, checksum: b4e1a9cc86f5e9b7080247ed13445d68 (MD5) 10_chapter 5.pdf: 1645252 bytes, checksum: 38eaafcbb7da8f2d46eb58e59b4371b7 (MD5) 11_chapter 6.pdf: 738010 bytes, checksum: c266dddf28a6ad3c7e54ac655fb514c5 (MD5) 12_chapter 7.pdf: 853062 bytes, checksum: 144929f388799139e5aaf0da565fcfbd (MD5) license.txt: 1837 bytes, checksum: ebde26e9c598048970cb6f8173ba5cb2 (MD5)en
dc.format.accompanyingmaterialDVD
dc.format.dimensions
dc.format.extentx, 139p
dc.identifier.urihttp://hdl.handle.net/10603/244468
dc.languageEnglish
dc.publisher.institutionDepartment of Commerce
dc.publisher.placeKolkata
dc.publisher.universityUniversity of Calcutta
dc.relation118 - 128
dc.rightsuniversity
dc.source.universityUniversity
dc.subject.keywordBrand
dc.subject.keywordCommerce
dc.subject.keywordEquity
dc.subject.keywordSocial Sciences,Economics and Business,Management
dc.titleRole of corporate social responsibility in enhancing brand equity a Kolkata based study of selected FMCG brands
dc.title.alternative
dc.type.degreePh.D.

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