IMPACT OF CELEBRITY ENDORSEMENT  ON CUSTOMER LOYALTY a STUDY OF  SELECTED BRANDS

dc.contributor.guide	MISHRA , BISWO RANJAN
dc.coverage.spatial
dc.creator.researcher	SENAPATY, DEBOLINA
dc.date.accessioned	2025-07-09T05:17:54Z
dc.date.available	2025-07-09T05:17:54Z
dc.date.awarded	2025
dc.date.completed	2025
dc.date.registered	2018
dc.description.abstract	newline
dc.description.note
dc.format.accompanyingmaterial	DVD
dc.format.dimensions
dc.format.extent
dc.identifier.researcherid
dc.identifier.uri	http://hdl.handle.net/10603/650968
dc.language	English
dc.publisher.institution	Department of Business Administration
dc.publisher.place	Bhubaneshwar
dc.publisher.university	Utkal University
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Business
dc.subject.keyword	Economics and Business
dc.subject.keyword	Social Sciences
dc.title	IMPACT OF CELEBRITY ENDORSEMENT ON CUSTOMER LOYALTY a STUDY OF SELECTED BRANDS
dc.title.alternative
dc.type.degree	Ph.D.