Online Shopping Behaviour of Students Study of Higher Education Institutions in Punjab and Chandigarh

Abstract

The global meltdown of 2008 created new emerging markets all over the world. This newlinechange too entered into Indian marketing sectors. Gone are the days when marketers newlinereach their potential consumers by visiting them door to door and enticing them with newlinebuying and selling strategies. With globalization, sectors have come closer to each newlineother along with significant changes in the minds of the rigorous buyers, from newlineroadside hawkers to door-to-door vendors, from Main Bazar (markets) of newlinecities/towns to big shopping malls, from specified retail counters to web markets. newlineIndia is developing at an accelerating rate towards an international hub of Online newlineBusiness. E-commerce has become a vital part of the global retail framework. newline