Role of Social Media in Building Consumer Brand Relationship and Shaping Consumer Brand Perception in the Fashion Industry

dc.contributor.guide	Singh, Anurupa B and Ahuja, Vandana and Gera, Rajat
dc.coverage.spatial
dc.creator.researcher	Singhal, Virtika
dc.date.accessioned	2024-02-19T12:26:48Z
dc.date.available	2024-02-19T12:26:48Z
dc.date.awarded	2023
dc.date.completed	2023
dc.date.registered
dc.description.abstract	newline
dc.description.note
dc.format.accompanyingmaterial	DVD
dc.format.dimensions
dc.format.extent
dc.identifier.uri	http://hdl.handle.net/10603/546071
dc.language	English
dc.publisher.institution	Amity Business School
dc.publisher.place	Noida
dc.publisher.university	Amity University, Noida
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Consumer Brand Relationship
dc.subject.keyword	Economics and Business
dc.subject.keyword	Fashion Industry
dc.subject.keyword	Management
dc.subject.keyword	Social Media
dc.subject.keyword	Social Sciences
dc.title	Role of Social Media in Building Consumer Brand Relationship and Shaping Consumer Brand Perception in the Fashion Industry
dc.title.alternative
dc.type.degree	Ph.D.