Consumer Attitude Towards Neuromarketing On Durable Goods Using Eye Tracking A Study With Reference To Chennai

dc.contributor.guide	N PREMILA
dc.coverage.spatial
dc.creator.researcher	S REVATHI
dc.date.accessioned	2024-02-14T10:58:59Z
dc.date.available	2024-02-14T10:58:59Z
dc.date.awarded	2023
dc.date.completed	2022
dc.date.registered	2015
dc.description.abstract	newline Consumer Attitude Towards Neuromarketing newlineOn Durable Goods Using Eye Tracking A Study newlineWith Reference To Chennai newline
dc.description.note
dc.format.accompanyingmaterial	CD
dc.format.dimensions
dc.format.extent
dc.identifier.uri	http://hdl.handle.net/10603/545412
dc.language	English
dc.publisher.institution	Department of Commerce
dc.publisher.place	Chennai
dc.publisher.university	University of Madras
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Social Sciences
dc.subject.keyword	Economics and Business
dc.subject.keyword	Business Finance
dc.title	Consumer Attitude Towards Neuromarketing On Durable Goods Using Eye Tracking A Study With Reference To Chennai
dc.title.alternative
dc.type.degree	Ph.D.