Role of IT enabled interactivity in contemporary marketing for custom satisfaction a study on banking services

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 02_prelim pages.pdf (5.44 MB)
 03_table of contents.pdf (1.08 MB)
 04_executive summary.pdf (2.64 MB)
 05_chapter 1.pdf (21.99 MB)

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http://hdl.handle.net/10603/529400

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Management Studies, K.J. Somaiya Institute of Management Studies & Research

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