All for a good cause a study of placement of cause marketing advertisements in consumer online decision journey

dc.contributor.guide	Verma, Sanjay ; Abhishek ; Batra, Rajeev and Laha, Arnab K.
dc.coverage.spatial
dc.creator.researcher	Pandey, Arpita
dc.date.accessioned	2024-12-18T07:00:36Z
dc.date.available	2024-12-18T07:00:36Z
dc.date.awarded	2021
dc.date.completed	2021
dc.date.registered
dc.description.abstract	Available newline
dc.description.note
dc.format.accompanyingmaterial	None
dc.format.dimensions
dc.format.extent	193 p.
dc.identifier.uri	http://hdl.handle.net/10603/607646
dc.language	English
dc.publisher.institution	Marketing
dc.publisher.place	Ahmedabad
dc.publisher.university	Indian Institute of Management Ahmedabad
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Advertisement
dc.subject.keyword	Consumer decision
dc.subject.keyword	Marketing
dc.subject.keyword	Social Sciences
dc.title	All for a good cause a study of placement of cause marketing advertisements in consumer online decision journey
dc.title.alternative
dc.type.degree	Ph.D.