Purchase intention and word of mouth for the sponsor brands of Indian premier league teams

dc.contributor.guide	George, Simon
dc.coverage.spatial	Management
dc.creator.researcher	Kamath, Giridhar B
dc.date.accessioned	2021-09-22T07:13:59Z
dc.date.available	2021-09-22T07:13:59Z
dc.date.awarded	2021
dc.date.completed	2021
dc.date.registered	2018
dc.description.abstract	Available
dc.description.note	Bibliography p. 171-198
dc.format.accompanyingmaterial	None
dc.format.dimensions	-
dc.format.extent	199 p.
dc.identifier.uri	http://hdl.handle.net/10603/341526
dc.language	English
dc.publisher.institution	T A Pai Management Institute, Manipal
dc.publisher.place	Manipal
dc.publisher.university	Manipal Academy of Higher Education
dc.relation	No. of references 361
dc.rights	university
dc.source.university	University
dc.subject.keyword	Economics and Business
dc.subject.keyword	Management
dc.subject.keyword	Social Sciences
dc.title	Purchase intention and word of mouth for the sponsor brands of Indian premier league teams
dc.type.degree	Ph.D.