Factors Influencing Investors Perception Towards Mutual Fund A Study on Government Employees of UP and MP

Abstract

newlineThis thesis delves into the intricate dynamics of mutual fund investment behaviours among government employees in Uttar Pradesh and Madhya Pradesh, India, employing the Theory of Planned Behaviour (TPB) to uncover the psychological and socioeconomic factors shaping their financial decisions. Motivated by the need to understand how personal beliefs, social influences, and self-efficacy drive investment choices in a key workforce segment, this study seeks to contribute to behavioural finance and promote financial inclusion in India s heartland. By focusing on the unique regional contexts of Uttar Pradesh and Madhya Pradesh, the research highlights the interplay of individual and environmental factors, offering insights for policymakers, financial institutions, and educators to foster informed financial practices. The thesis is structured across five chapters, each contributing to a comprehensive exploration of this phenomenon.