A Study on Leveraging Social Media for New Product Development

dc.contributor.guide	Singhal, Tarunkumar
dc.coverage.spatial
dc.creator.researcher	Rautela, Sonica Urmil
dc.date.accessioned	2023-03-28T07:04:50Z
dc.date.available	2023-03-28T07:04:50Z
dc.date.awarded	2023
dc.date.completed	2023
dc.date.registered	2016
dc.description.abstract	newline
dc.description.note
dc.format.accompanyingmaterial	None
dc.format.dimensions
dc.format.extent	184 p.
dc.identifier.uri	http://hdl.handle.net/10603/472929
dc.language	English
dc.publisher.institution	Faculty of Management
dc.publisher.place	Pune
dc.publisher.university	Symbiosis International University
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Customer Participation
dc.subject.keyword	Financial Performance
dc.subject.keyword	New Product Development
dc.subject.keyword	New Product Development Effectiveness
dc.subject.keyword	Social Media
dc.subject.keyword	Social Sciences
dc.subject.keyword	Social Sciences General
dc.subject.keyword	Social Sciences Interdisciplinary
dc.title	A Study on Leveraging Social Media for New Product Development
dc.title.alternative
dc.type.degree	Ph.D.