Impact of Interactive Media Contact Points on Brand Equity An Empirical Study on Selected Fashion Brands

dc.contributor.guide	Sahni, Marshal Mukesh and Satija, Vibha Dua
dc.coverage.spatial
dc.creator.researcher	Sharma, Ridhima Bhanot
dc.date.accessioned	2021-10-18T06:04:52Z
dc.date.available	2021-10-18T06:04:52Z
dc.date.awarded
dc.date.completed	2017
dc.date.registered
dc.description.abstract	newline
dc.description.note
dc.format.accompanyingmaterial	DVD
dc.format.dimensions
dc.format.extent
dc.identifier.uri	http://hdl.handle.net/10603/344748
dc.language	English
dc.publisher.institution	Amity International Business School
dc.publisher.place	Noida
dc.publisher.university	Amity University, Noida
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Brand
dc.subject.keyword	Brand Equity
dc.subject.keyword	Economics and Business
dc.subject.keyword	Fashion Brands
dc.subject.keyword	Management
dc.subject.keyword	Social Sciences
dc.title	Impact of Interactive Media Contact Points on Brand Equity An Empirical Study on Selected Fashion Brands
dc.title.alternative
dc.type.degree	Ph.D.