Visual attention and consumer preferences an eye tracking study of celebrity endorsement in FMCG  advertising

dc.contributor.guide	Misra, Madhvendra and Mishra, Saurabh
dc.coverage.spatial
dc.creator.researcher	Minanshu
dc.date.accessioned	2026-01-22T06:51:17Z
dc.date.available	2026-01-22T06:51:17Z
dc.date.awarded	2025
dc.date.completed	2025
dc.date.registered	2018
dc.description.abstract	newline
dc.description.note
dc.format.accompanyingmaterial	CD
dc.format.dimensions
dc.format.extent	xv, 175p.
dc.identifier.researcherid	0000-0001-8396-1314
dc.identifier.uri	http://hdl.handle.net/10603/689194
dc.language	English
dc.publisher.institution	Management Studies
dc.publisher.place	Allahabad
dc.publisher.university	Indian Institute of Information Technology, Allahabad
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Economics and Business
dc.subject.keyword	Management
dc.subject.keyword	Social Sciences
dc.title	Visual attention and consumer preferences an eye tracking study of celebrity endorsement in FMCG advertising
dc.title.alternative
dc.type.degree	Ph.D.