Study of visual rhetoric and metaphors in indian newspaper advertisements

dc.contributor.guide	Barua, Utpal
dc.coverage.spatial	Design
dc.creator.researcher	Bisoyi, Dandeswar
dc.date.accessioned	2023-05-04T07:27:38Z
dc.date.available	2023-05-04T07:27:38Z
dc.date.awarded	2016
dc.date.completed	2016
dc.date.registered	2012
dc.description.abstract	Today visual images play a vital role in delivering messages to target audience in Indian print advertisement A lot of studies have been conducted to analyze the ways in which visuals impact consumer mind and trigger the decision process and brand awareness Sheer visibility of printed advertising is necessary for useful information perception In Indian newspaper advertisement information about indirect persuasion of visuals is missing Therefore this work studies the possibilities and effec
dc.description.note	Not Available
dc.format.accompanyingmaterial	None
dc.format.dimensions	Not Available
dc.format.extent	Not Available
dc.identifier.uri	http://hdl.handle.net/10603/481165
dc.language	English
dc.publisher.institution	DEPARTMENT OF DESIGN
dc.publisher.place	Guwahati
dc.publisher.university	Indian Institute of Technology Guwahati
dc.relation	Not Available
dc.rights	self
dc.source.university	University
dc.subject.keyword	Art
dc.subject.keyword	Arts and Humanities
dc.subject.keyword	Arts and Recreation
dc.title	Study of visual rhetoric and metaphors in indian newspaper advertisements
dc.title.alternative	Not available
dc.type.degree	Ph.D.