Impact Of Deceptive Advertisements On Consumer Purchase Behaviour  A Study Of Personal Care Products

dc.contributor.guide	B.S. Bhatia (Supervisor) and Lalit Singla (Co-Supervisor)
dc.coverage.spatial
dc.creator.researcher	Monika
dc.date.accessioned	2020-08-05T08:24:20Z
dc.date.available	2020-08-05T08:24:20Z
dc.date.awarded	02/08/2019
dc.date.completed	2019
dc.date.registered	26/08/2015
dc.description.abstract	newline
dc.description.note
dc.format.accompanyingmaterial	None
dc.format.dimensions
dc.format.extent	xv, 158p.
dc.identifier.uri	http://hdl.handle.net/10603/293601
dc.language	English
dc.publisher.institution	Department of Commerce and Management
dc.publisher.place	Fatehgarh Sahib
dc.publisher.university	Sri Guru Granth Sahib World University
dc.relation	Bibliography 327
dc.rights	university
dc.source.university	University
dc.subject.keyword	Consumer Purchase
dc.subject.keyword	Economics and Business
dc.subject.keyword	Management
dc.subject.keyword	Social Sciences
dc.title	Impact Of Deceptive Advertisements On Consumer Purchase Behaviour A Study Of Personal Care Products
dc.title.alternative
dc.type.degree	Ph.D.