A study on online advertisement usage practices of the consumers with special reference to the selected consumer durable goods in Chennai Tamil Nadu

dc.contributor.guide	Purusothaman, Uma Rani
dc.coverage.spatial	Management Sciences
dc.creator.researcher	C, Rajalakshmi
dc.date.accessioned	2019-03-16T06:32:32Z
dc.date.available	2019-03-16T06:32:32Z
dc.date.awarded	n.d.
dc.date.completed	2018
dc.date.registered	n.d.
dc.description.abstract	Abstract available
dc.description.note	Data not available
dc.format.accompanyingmaterial	None
dc.format.dimensions	30cm.
dc.format.extent	xxiv, 218p.
dc.identifier.uri	http://hdl.handle.net/10603/232190
dc.language	Others
dc.publisher.institution	Faculty of Management Sciences
dc.publisher.place	Chennai
dc.publisher.university	Anna University
dc.relation	207-217
dc.rights	university
dc.source.university	University
dc.subject.keyword	Advertisement
dc.subject.keyword	Chi-square
dc.subject.keyword	DurableGoods
dc.subject.keyword	E-commerce
dc.subject.keyword	StructuralEquation
dc.title	A study on online advertisement usage practices of the consumers with special reference to the selected consumer durable goods in Chennai Tamil Nadu
dc.title.alternative
dc.type.degree	Ph.D.