A Study of the Factors influencing the Purchase Prefernce of Young IT Professionals with Reference to Global Brands Versus Local Brands

dc.contributor.guide	Kundu, Amit and Sarkar, Dev Narayan
dc.coverage.spatial
dc.creator.researcher	Sengupta, Chitralekha
dc.date.accessioned	2024-08-30T06:41:58Z
dc.date.available	2024-08-30T06:41:58Z
dc.date.awarded	2023
dc.date.completed	2023
dc.date.registered	2021
dc.description.abstract	Available newline
dc.description.note
dc.format.accompanyingmaterial	DVD
dc.format.dimensions
dc.format.extent
dc.identifier.uri	http://hdl.handle.net/10603/586470
dc.language	English
dc.publisher.institution	Department of Management
dc.publisher.place	Kolkata
dc.publisher.university	Sister Nivedita University
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Economics and Business
dc.subject.keyword	Management
dc.subject.keyword	Social Sciences
dc.title	A Study of the Factors influencing the Purchase Prefernce of Young IT Professionals with Reference to Global Brands Versus Local Brands
dc.title.alternative
dc.type.degree	Ph.D.