Digital marketing and online apparel industry - impact of consumer brand perception, consumer brand relationship and consumer buying behaviour on online purchase intentions

dc.contributor.guide	Alavi,Shirin
dc.creator.researcher	Sharma, Radhika
dc.date.accessioned	2022-03-16T09:26:36Z
dc.date.available	2022-03-16T09:26:36Z
dc.date.awarded	2022
dc.date.completed	2022
dc.date.registered	2016
dc.description.abstract	included newline
dc.format.accompanyingmaterial	None
dc.format.extent	207p.
dc.identifier.uri	http://hdl.handle.net/10603/368694
dc.language	English
dc.publisher.institution	Jaypee Business School
dc.publisher.place	Noida
dc.publisher.university	Jaypee Institute of Information Technology
dc.rights	university
dc.source.university	University
dc.subject.keyword	consumer brand perception
dc.subject.keyword	consumer brand relationship
dc.subject.keyword	consumer buying behaviour
dc.subject.keyword	digital marketing
dc.subject.keyword	Online apparel industry
dc.subject.keyword	online shopping
dc.subject.keyword	social media marketing
dc.subject.keyword	Social Sciences
dc.subject.keyword	Social Sciences General
dc.subject.keyword	Social Sciences Interdisciplinary
dc.title	Digital marketing and online apparel industry - impact of consumer brand perception, consumer brand relationship and consumer buying behaviour on online purchase intentions
dc.type.degree	Ph.D.