Toward a better understanding of negation and brand recall memory

dc.contributor.guide	Sahay, Arvind ; Vijayalakshmi, Akshaya ; Agarwal, Promila and Tripathi, Sanjeev
dc.coverage.spatial
dc.creator.researcher	Mandal, Sudipta
dc.date.accessioned	2024-11-12T09:03:20Z
dc.date.available	2024-11-12T09:03:20Z
dc.date.awarded	2019
dc.date.completed	2019
dc.date.registered
dc.description.abstract	Available newline
dc.description.note
dc.format.accompanyingmaterial	None
dc.format.dimensions
dc.format.extent	167 p.
dc.identifier.uri	http://hdl.handle.net/10603/600739
dc.language	English
dc.publisher.institution	Marketing
dc.publisher.place	Ahmedabad
dc.publisher.university	Indian Institute of Management Ahmedabad
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Brand
dc.subject.keyword	Consumer judgements
dc.subject.keyword	Consumers
dc.title	Toward a better understanding of negation and brand recall memory
dc.title.alternative
dc.type.degree	Ph.D.