A study on customer perception towards adoption of electric two wheeler vehicles in Haryana

Abstract

This research aims to understand the customer preferences towards electric two wheeler vehicles, identifying the stimulating factors that influence customer s intention to buy Electric Two Wheeler Vehicle and the moderating effects of safety and purchase cost on relationship between attitude and behaviour intention to adopt, in the state of Haryana. The emergence to shift to Electric Mobility is the need of the hour. The key finding of the research was that the safety and purchase cost both acts as a moderator in the relationship between Attitude and Behaviour Intention to buy electric two Wheeler. The Safety issue is more prominent moderator than the purchase cost. The customers are more conscious towards the safety of the two-wheeler and are ready to pay higher cost for it. The customer preference was understood and Quick Charging facility, High Battery life, Safety, Low Purchase cost, Subsidies are the most preferred attributes found in the study. A research study has supplied solutions for Indian Electric Two Wheeler Manufacturers and Dealers regarding the important impact of significant aspects influencing customer intention to prefer a product. newline