Influence of Lifestyle on Brand Choice Behaviour in Purchase of Car A Study among Rural Consumers in Tiruppur District

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dc.contributor.guideSasikala Devi, N
dc.coverage.spatialManagement Studies
dc.creator.researcherKrishnaveni S.
dc.date.accessioned2021-08-16T09:26:50Z
dc.date.available2021-08-16T09:26:50Z
dc.date.awarded2020
dc.date.completed2020
dc.date.registered2007
dc.description.abstractThe abstract of the study entitled Influence of Lifestyle on Brand Choice Behaviour In Purchase of Car: A study among rural consumers in Tiruppur District . In this study the researcher indentifies the influence of consumers lifestyle on brand choice behavior in the purchase of car. The thesis is submitted in the form of a research report with fice chapters. Chapter one deals with conceptual framework of the research topic. Chapter two deals with the related concepts of the research problem viz., purchase behavior of rural consumers, brand choice behavior, relationship between lifestyle and brand choice, car purchase decisions of Indian consumer. Besides this, statement of the proble, need for the study significance of the research, objectives and methodology of research are included in this chapter. The study is based on primary data collected specifically to conduct the research work. newline
dc.description.noteBibliography p.247-257
dc.format.accompanyingmaterialDVD
dc.format.dimensionsA4
dc.format.extent246p.
dc.identifier.urihttp://hdl.handle.net/10603/336256
dc.languageEnglish
dc.publisher.institutionDepartment of Management Studies
dc.publisher.placeKodaikanal
dc.publisher.universityMother Teresa Womens University
dc.relation133 nos.
dc.rightsuniversity
dc.source.universityUniversity
dc.subject.keywordEconomics and Business
dc.subject.keywordManagement
dc.subject.keywordSocial Sciences
dc.titleInfluence of Lifestyle on Brand Choice Behaviour in Purchase of Car A Study among Rural Consumers in Tiruppur District
dc.title.alternative-
dc.type.degreePh.D.

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