Emotional Branding and Buying Behaviour  A  Study of Select Fast Moving Consumer Goods

dc.contributor.guide	Yadav, Rajan
dc.coverage.spatial
dc.creator.researcher	Niharika
dc.date.accessioned	2024-12-06T05:17:35Z
dc.date.available	2024-12-06T05:17:35Z
dc.date.awarded	2024
dc.date.completed	2024
dc.date.registered	2017
dc.description.abstract	Available newline
dc.description.note
dc.format.accompanyingmaterial	None
dc.format.dimensions	210 x 297 mm
dc.format.extent	xvii, 194p
dc.identifier.uri	http://hdl.handle.net/10603/605013
dc.language	English
dc.publisher.institution	Delhi School of Management
dc.publisher.place	Delhi
dc.publisher.university	Delhi Technological University
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Economics and Business
dc.subject.keyword	Management
dc.subject.keyword	Social Sciences
dc.title	Emotional Branding and Buying Behaviour A Study of Select Fast Moving Consumer Goods
dc.title.alternative
dc.type.degree	Ph.D.