Role of advertising in corporate image building :

dc.contributor.guide	Kushal Kumar, R.	en_US
dc.coverage.spatial		en_US
dc.creator.researcher	Ranganatha, K. S.	en_US
dc.date.accessioned	2015-10-01T04:03:04Z
dc.date.available	2015-10-01T04:03:04Z
dc.date.awarded		en_US
dc.date.completed	2014	en_US
dc.date.issued	2015-10-01
dc.date.registered		en_US
dc.description.abstract	newline	en_US
dc.description.note		en_US
dc.format.accompanyingmaterial	None	en_US
dc.format.dimensions		en_US
dc.format.extent		en_US
dc.identifier.uri	http://hdl.handle.net/10603/49979
dc.language	English	en_US
dc.publisher.institution	Department of Studies in Journalism and Mass Communication	en_US
dc.publisher.place	Mysore	en_US
dc.publisher.university	University of Mysore	en_US
dc.relation		en_US
dc.rights	university	en_US
dc.source.university	University	en_US
dc.subject.keyword	Advertising	en_US
dc.subject.keyword	Corporate Advertising	en_US
dc.subject.keyword	Corporate Houses	en_US
dc.subject.keyword	Private Undertakings	en_US
dc.subject.keyword	Public Undertakings	en_US
dc.title	Role of advertising in corporate image building :	en_US
dc.title.alternative	a comparative study of selected major public and private undertakings	en_US
dc.type.degree	Ph.D.	en_US