Effect of cause related advertisement on consumer purchase intention with dimensions of consumer perceived value brand and cause as mediators

dc.contributor.guide	Amit Kakkar
dc.coverage.spatial
dc.creator.researcher	Rajesh Poonia
dc.date.accessioned	2024-06-21T09:47:38Z
dc.date.available	2024-06-21T09:47:38Z
dc.date.awarded	2024
dc.date.completed	2024
dc.date.registered	2019
dc.description.abstract	newline
dc.description.note
dc.format.accompanyingmaterial	DVD
dc.format.dimensions
dc.format.extent
dc.identifier.uri	http://hdl.handle.net/10603/572713
dc.language	English
dc.publisher.institution	Department of Management
dc.publisher.place	Phagwara
dc.publisher.university	Lovely Professional University
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Economics and Business
dc.subject.keyword	Management
dc.subject.keyword	Social Sciences
dc.title	Effect of cause related advertisement on consumer purchase intention with dimensions of consumer perceived value brand and cause as mediators
dc.title.alternative
dc.type.degree	Ph.D.