Branding and its impact on the buying behaviour of customer of cement industry a study on kolkata city of west bengal

dc.contributor.guide	Das, B
dc.coverage.spatial	Management
dc.creator.researcher	Ghosh, Diptendu Kumar
dc.date.accessioned	2017-01-27T08:24:20Z
dc.date.available	2017-01-27T08:24:20Z
dc.date.awarded	n.d.
dc.date.completed	n.d.
dc.date.registered	2010
dc.description.abstract	Abstract is available newline
dc.description.note	Bibliography p.206-215
dc.format.accompanyingmaterial	None
dc.format.dimensions	-
dc.format.extent	xii,226
dc.identifier.uri	http://hdl.handle.net/10603/129259
dc.language	English
dc.publisher.institution	School of Management
dc.publisher.place	Bhubaneswar
dc.publisher.university	KIIT University
dc.relation	No. of reference 116
dc.rights	university
dc.source.university	University
dc.subject.keyword	Brand Management
dc.subject.keyword	Sectoral Growth
dc.title	Branding and its impact on the buying behaviour of customer of cement industry a study on kolkata city of west bengal
dc.title.alternative	-
dc.type.degree	Ph.D.